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Entrepreneurs and the Economy
An entrepreneur is a person who comes
up with a new idea or invention and brings together a country's
resources (land, labor and capital) to take the idea to the
marketplace. Entrepreneurs manage and assume the risk of a
business enterprise. They improve established products and
services, or they create new ones. Entrepreneurs, like everyone
else, respond to incentives. In a free market economy, one
of the strongest incentives that drive entrepreneurs is to
please customers and thereby earn a profit. To flourish, entrepreneurs
need an economic environment that encourages private property
and free markets.
What Is an Entrepreneur?
Everyone loves a hero—a person
whose values we revere, whose accomplishments we respect.
We admire and appreciate people who venture forth to try something
new and end up benefitting a host of other people. These qualities
describe the essence of entrepreneurship. An entrepreneur
is one who asserts, "There is a better way, and I will
find it." Being entrepreneurial means charging down
a new path, staying alert to opportunity and taking risks
to seize the opportunity. It means having energy, vision,
optimism and daring to try something new. An entrepreneur
is anyone with both an idea and the willingness to take the
idea to the marketplace. Creativity and risk taking are two
essential elements of entrepreneurship.
Entrepreneurs as Vital
Resources
All of the economies around the world
possess four major resources: land, labor, capital and entrepreneurship.
Land represents natural resources—the soil, food crops,
trees and lots we build on. Labor represents the farmers,
accountants, cab drivers, dry cleaners, assembly-line workers
and computer programmers who provide skills and expertise
to build products or offer services in exchange for wages
and salaries. Capital represents the buildings, equipment,
hardware, tools and finances needed for production. Entrepreneurship
represents ideas, innovation, talent, organizational skills
and risk.
Entrepreneurs concoct the recipe, design
the machine, develop the process and organize the workers
who create and package the delicious chocolate bar on the
grocery store shelf. In most cases, all we see is the final
product, and thus we take entrepreneurs for granted. But entrepreneurs
play the crucial role in the marketplace of making something
that others will value. They are like the spark in an engine,
igniting new ideas and discoveries that move the economy forward.
They seek ways to improve current products, processes and
services, and they create entirely new ones. They are willing
to take risks to make things better.
Entrepreneurs can be found everywhere,
doing just about everything—from starting a new restaurant
to creating a new technology or invention. These people often
put their money or their reputations on the line. Some wish
to become rich and famous. Others wish to make themselves,
their families or their communities better off. And some seek
pure adventure—to challenge the limits of their capability.
Regardless of motive, the entrepreneur's goal is to
improve things. In 1926, Henry Ford, the inventor of the Model
T, said, "It's strange how, just as soon as an
article becomes successful, somebody starts to think that
it would be more successful if only it were different."
That somebody is an entrepreneur, someone who has a vision
of what might be.
Entrepreneurs and
Creative Destruction
In 1899, the director of the U.S. Patent
Office said that everything that could be invented had already
been invented. Boy, was he wrong! Practically everything we
use today would have been unthinkable in 1899—airplanes,
television, touch-tone telephones, microwave ovens and the
Internet. Most of the modern conveniences we take for granted
today did not exist 100 years ago.
The progress sparked by entrepreneurs'
ideas does not simply happen. A tremendous amount of work
and a great deal of risk go into every new idea that eventually
makes its way into the marketplace. And even though entrepreneurs
create wealth and opportunity with their ideas, they are not
always appreciated for what they do in the economy. One reason
for this is that entrepreneurs can be extremely disruptive.
When entrepreneurs take bold leaps and
break contact with the familiar, they often leave behind a
clutter of obsolete products and processes. This force is
called creative destruction. For example, manual typewriters
used to be in great demand, because they served a useful function.
Now, one would be hard-pressed to find a manual typewriter,
or even an electric one, at work in a business. The same fate
awaits countless other products, processes and services. New
technologies replace old ones, and entrepreneurs spark the
change. A healthy economy is one that allows creative destruction
to occur because, overall, more people benefit than lose.
Each act of creation brought about by entrepreneurs more than
offsets the losses associated with products or processes becoming
obsolete.
Entrepreneurs in the
Marketplace
A market system—one in which individuals,
not the government, make decisions about how to use most of
the economy's resources—provides entrepreneurs
one of the best environments in which to flourish. In a free
market, the potential to make a profit supplies a huge incentive
for entrepreneurs to come up with new and better ideas.
Profits are essential signals to entrepreneurs
that they are on the right track. They reward the entrepreneur
for doing things that customers value and prefer. Profits
are an important sign that people are reacting positively
to what the entrepreneur has to offer. Likewise, an economic
loss tells the entrepreneur that a product or idea may not
provide enough value to the customer. In this light, the market
can be a harsh critic and a sound judge.
The market system rewards those who
create opportunities for employment and further innovation.
When new products, processes and services are introduced by
the entrepreneur, and when customers vote favorably with their
dollars, even more opportunities arise. New products or service
lines develop to further enhance the recently introduced products.
The computer, for example, paved the way for the Internet,
which, in turn, paved the way for search engines and software
to explore the World Wide Web, which, in turn, created a new
way for people to shop and obtain valuable information, and
on and on. A wealthy economy is one teeming with superior
contributions and the entrepreneurial opportunities created
by them.
It is impossible to know in advance
which entrepreneurial adventures will lead to more economic
development. This is why the risk taking of entrepreneurs
is so important. Entrepreneurs must listen to market signals
of profit or loss to tell them whether they are on the right
or wrong path to customer satisfaction. The market allows
customers to be sound judges of the entrepreneur's contributions.
The free market demands that people
be accountable for their actions. A good decision will be
rewarded with higher profits, whereas a bad or poorly timed
decision will result in loss. For each decision in the marketplace,
something has to be given up, and people soon learn that nothing
is free. Even the good things come with a cost. Entrepreneurs
are those willing to risk the cost hoping to achieve a profit.
The beauty of the free market is that entrepreneurs will only
earn a profit if they do something that other people value.
Incentives for Entrepreneurship
Every country in the world has entrepreneurs,
people who are creative and willing to take risks. But not
all economies encourage their entrepreneurs to succeed in
developing new products, ideas or services and getting them
to consumers. An economic system must provide incentives that
encourage entrepreneurs to risk trying something new. The
most important incentives for entrepreneurs are private property
rights and a competitive market system—the cornerstones
of a prosperous, sound economy.
Private property. In a free enterprise
system, one of the government's primary roles is to
ensure that people can own and can make decisions regarding
how they will use their property and ideas. Private property
rights are essential to economic freedom and creativity. For
example, in the United States, patent and copyright laws protect
people from having their ideas and inventions stolen by others.
This protection provides an incentive for entrepreneurs to
create because they are allowed to benefit from their creativity.
In a system in which the government
or some central planner owns the nation's resources
and decides how they are allocated, entrepreneurs do not profit
from their successes; thus, there is a much smaller incentive
for them to be creative. In a free market economy, entrepreneurs
can use their property and ideas in ways they think are best,
and they can benefit directly from their successes in the
form of higher profits or salaries.
Competitive markets. A free market economy
also allows for competition among producers of goods or services.
Competition provides another incentive for entrepreneurs to
be creative. Entrepreneurs flourish in an environment that
rewards them for their success and keeps them looking around
the corner for competitors who may be gaining on them. When
customers have a wide array of choices available to them,
there is a greater burden on entrepreneurs to constantly find
new and better ways of doing things.
Entrepreneurship and
the Economy
Entrepreneurs are vital to economic
growth and, consequently, to higher living standards. Thus,
legislators and other leaders who create economic policies
should strive to encourage the innovation and risk taking
of entrepreneurs. Enforcing property rights through contract,
patent and copyright laws; encouraging competition through
free trade, deregulation and antitrust legislation; and promoting
a healthy economic climate through Federal Reserve anti-inflation
initiatives—these are all examples of policies that
empower entrepreneurs to be creative and take risks.
The accomplishments of entrepreneurs
in our modern world have been possible because of a climate
of individual freedom that is so rare in human history. The
society that does not honor entrepreneurial accomplishment
will find fewer able people engaged in wealth creation. History
has shown time and again that economies that appreciate the
benefits created by entrepreneurs flourish, while those that
devise laws and regulations aimed at seizing the entrepreneurs'
rewards founder.
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